Industrial Craftsmanship

An emotional encounter between humans and robots to recount the Industrial Craftsmanship value and the related Sottsass collection.

At the Italian Institute of Technology, Giorgio Metta interacts with his creature, iCub, the most comprehensive humanoid ever developed, embracing the partnership between man and machine that Alessi has undertaken since 1921: machines are the extension of the human desire to create.

A new and deep immersion into the chromatic language of one of Italy's greatest designers.

All Time Favourites present a series of products that utilise the woodturning technique to be created, including the Ercolino bottle opener, The Essence of Memories photo frame and the Magnetic Memories photo frame.

In the first of a series of 12 exclusive interviews dedicated to our Centenary, the Industrial Craftsmanship value narrated by two exceptional voices; Alberto Alessi, Chairman of the company, and Michele De Lucchi, a leading figure in international architecture, designer of evergreen shapes and a good friend of The Dream Factory.

If you'd like to learn more about this value and the 100 years anniversary, please visit our 100 years page.