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My factory is one hundred years old

'My factory is one hundred years old, but what interests me more than its age is its ability always to apply new ideas, to contribute new forms to the evolution of the domestic landscape.' - Alberto Alessi

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Industrial Craftsmanship: the Alessi factory is something between a mass-production industry and a craftsman's workshop. Almost all the operations are done with machines but these machines are used with the spirit of the craftsman, not conditioned by the logic of the assembly line; they are readily used to bend to the expressive needs of the designer. - Alberto Alessi

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Art: I have always considered design to be a creative discipline with an artistic and poetic input. It brings a touch of transcendence to our consumer society, to distinguish between function and emotion, and to provoke surprise while touching our souls with beautiful objects. - Alberto Alessi.

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Paradox: From the Greek "para-dóksa", is generically something that surprises us thanks to the way it runs counter to everyday logic, giving a new slant to common opinion and daily experience, and this makes this thing extraordinary or at least bizarre. In Alessi, we have often made use of this literary notion to help us reach beyond the apparently common-place nature of everyday objects". - Alberto Alessi

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Beyond: or the quest to go one step further and yet another. Not just for the fact of doing so, but for the sake of doing something different. But in an attempt to evolve our way of working and our world of objects. So, avoid sitting on the comfortable laurels of routine and reiterate practice.

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